Truecaller, the world’s leading communications platform, has launched adVantage, an AI-powered platform designed to transform how businesses connect with users during high-attention communication moments. This innovative solution enhances segmentation, personalization, and campaign performance through a centralized intelligence hub that constantly learns from user interactions.
The AI-driven adVantage platform seamlessly supports Business Messaging, contextual advertising, and other enterprise-grade tools. It enables brands to deliver relevant messages with precision, fostering stronger engagement and improved results.
AI that Enhances Precision and Business Outcomes
Built on Truecaller’s vast ecosystem, adVantage processes a continuous stream of daily insights. By using real-time behavioral intelligence and advanced AI recommendation models, it creates personalized and privacy-compliant experiences. All user data remains aggregated and anonymized, ensuring trust and transparency.
For consumers, this innovation ensures meaningful engagement with communications that truly matter. For businesses, it acts as a smart AI advisor helping identify target audiences, unlock new revenue channels, and deliver actionable insights for sharper decision-making. The result is a more strategic and efficient approach to customer engagement and growth.
Commenting on the launch, Rishit Jhunjhunwala, Global CEO of Truecaller, said, “In an era where broad targeting is fading, relevance has become the new currency. adVantage meets the market’s demand for intelligent, privacy-compliant personalization. It’s about understanding customer needs and creating real value in every interaction.”
Proven Results and Scalable Impact
Following a successful pilot phase within Truecaller’s advertising business, adVantage consistently drove higher engagement and ROI. Notably, Truecaller’s business messaging platform witnessed a 400% increase in open rates during testing.
The platform comprises three adaptive modules: Discover, Engage, and Perform, each designed to optimize marketing outcomes:
- Discover: Expands audience reach by identifying new, high-value user segments and improving brand visibility.
- Engage: Boosts conversion rates by re-targeting users who have shown prior interest, guiding them toward a purchase.
- Perform: Uses AI optimization to enhance results like lead generation, app installs, and direct sales.
In its pilot phase, adVantage delivered up to a 50% increase in click-through rates, engaging over 200 million users. It performed exceptionally well across high-intent industries such as fintech, automotive, edtech, and e-commerce.
“Our mission with adVantage is to give businesses a competitive edge,” said Liniker Seixas, adVantage Lead at Truecaller. “We’ve built a robust platform powered by multiple AI models that learn and evolve continuously, helping partners drive efficiency, optimize strategies, and achieve measurable impact.”
By leveraging Truecaller’s AI marketing ecosystem, businesses can now accelerate growth, improve engagement, and strengthen customer relationships across every stage of their digital journey.
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News Source: Globenewswire.com
