PubMatic and MNTN today announced a partnership to grow premium Connected TV (CTV) advertising and increase publisher revenue. They plan to attract new advertisers and create up to a 10% revenue increase for publishers.
By integrating PubMatic’s programmatic platform with MNTN’s cross-channel marketing stack, both firms expect more efficient yield and deeper advertiser reach.
With this partnership, publishers can access more premium video inventory. Advertisers can connect with engaged CTV audiences on a large scale.
PubMatic’s platform allows access to open and private CTV marketplaces. At the same time, MNTN offers unified campaign activation across connected TV, digital, and out-of-home channels.
Together, they will power demand with unified bidding, enhanced targeting, and seamless cross-channel attribution. They plan to simplify workflows and reduce friction for media buyers.
PubMatic’s Vice President of Video Strategy commented that this partnership signals a broader push toward connected TV monetization across programmatic channels.
Meanwhile, MNTN’s leadership highlighted how they will help advertisers measure incremental lift across CTV campaigns in real time.
This collaboration comes at a time when CTV adoption is accelerating and advertisers are seeking premium, measurable video inventory. The involved parties believe that this deal will support growth in programmatic video demand.
Finally, publishers in both open marketplaces and private setups can benefit from this combined CTV solution. It increases yield and maximizes monetization.
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News Source: Businesswire.com
