The marketing technology firm PERQ has unveiled its new platform called PERQ Pulse. It is targeted specifically at multifamily property marketing teams. The company says Pulse acts as a dedicated marketing command center. It gives teams a unified place to manage spend, monitor outcomes, and demonstrate ROI in real time.
Centralizing Marketing for Multifamily
For years, multifamily marketers lacked a system designed just for them, until now. Many teams juggled spreadsheets, vendor dashboards, and manual reports. Meanwhile, other departments used purpose-built systems like CRMs and PMS tools. Pulse fills that gap by connecting data, spend, and performance across the portfolio.
Key Modules and Built-in Intelligence
Pulse provides three essential modules:
1. Spend Tracker to give a clear view of the budget.
2. Performance Reporting to provide insights for campaigns and leads.
3. Data Hub to integrate leasing and marketing data.
Along with that, the platform includes AI Agents that are like analysts available whenever you want. These agents bring out automatically from the data the trends, summaries, and opportunities. This is a time-saving process and also enables making more intelligent decisions.
Why It Matters Now
Multifamily marketing teams operating in a tightly budgeted and highly accountable environment are required to deliver results. Also, they are required to show evidence of the same. Due to fragmented systems and limited transparency, marketers did not have the necessary tools most of the time to make value visible. Pulse gives them a modern, unified technology foundation to shift from guesswork to insight.
Overall, PERQ Pulse is an important move ahead in the marketing of the multifamily industry. PERQ gives marketing departments the power to work in a very clear and effective way. This is possible through a system designed mainly for expense management, results tracking, and direct insights. The introduction of this product can be the turning point of a new era for property managers and marketers. Those who want to make the most of their budgets and simplify their activities.
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News Source: Businesswire.com
