Joyce Kim has just been named Chief Marketing Officer of Proofpoint with immediate effect. She will be in charge of global marketing and communications, enhancing the company’s brand, go-to-market strategy, and demand-generation initiatives globally. The company’s acquisition of Kim mirrors its ambition to dominate the cybersecurity and data security arena.
Joyce Kim has an impressive track record of marketing leadership roles in major technology companies before joining Proofpoint. She was, among other things, the Chief Marketing Officer at Zscaler. She also led marketing at Twilio and Genesys, and previously held senior roles at Wrike, Arm, Google, and Microsoft.
Kim has a rare blend of creativity in brand-building and strong knowledge of the cybersecurity area, said Proofpoint CEO Sumit Dhawan. He said her experience makes her ideal to guide growth and position the company as a partner, securing people, data, & AI.
On the other hand, Kim intends to focus on data and AI-agent security as Proofpoint’s areas of leadership. She went on to say that security is the bedrock on which companies can still find ways to innovate safely in the AI era. Kim wants to use the power of Proofpoint to let the organizations get AI without the risk to the security of people and data.
In brief, this high-ranking personnel change points to the consolidation of Proofpoint’s global expansion strategy and the strengthening of its mission in cybersecurity. The company will broaden support for customers across data, cloud, and agent-centric security as technology evolves, with Kim leading marketing.
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News Source: Businesswire.com
