Apeiron, the investment firm founded by entrepreneur and investor Christian Angermayer, has taken a stake in Invyted, a fast-growing influencer technology startup, to lead the global influencer tech revolution. The move signals a clear direction for the future of the creator economy. Technology and data are changing how influencers connect with brands.
In a statement, Angermayer noted that Apeiron’s investment reflects confidence in Invyted’s vision to streamline and professionalize influencer marketing. “Invyted stands at the intersection of creativity and technology. We believe it will define how global influencer collaborations work in the next decade,” he said.
Invyted Expands AI-Driven Platform for Smarter Brand Partnerships
Invyted’s platform makes it easier for creators and brands to work together, from finding partnerships to handling campaigns and payments. It provides AI tools that connect brands with suitable influencers based on audience, content style, and engagement data.
According to the company, the new funding will speed up product development, expand its data-driven matching engine, and fuel growth across Europe, Latin America, and Asia. The startup also plans to improve its analytics suite. The startup also plans to improve its analytics suite. This improvement will help brands measure campaign performance and ROI more effectively.
Industry analysts see the investment as part of a broader trend. Capital is flowing toward platforms that provide transparency and structure to the influencer market. As more brands move their ad budgets to influencer-led marketing, tools like Invyted’s are important for growing partnerships and ensuring measurable results.
Apeiron’s involvement provides funding, strategic support, and access to a network. This support should help Invyted gain more enterprise clients and create integrations with major social platforms.
As the creator economy matures, the partnership between Apeiron and Invyted underlines how influencer technology is evolving from simple content sponsorships into a full-fledged tech-driven ecosystem.
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News Source: Businesswire.com
