Marketing software company Braze made its new BrazeAI Decisioning Studio available on Google Cloud Marketplace today. With this release, the brands can use AI-driven decisioning tools directly in their Google Cloud environments. The move makes it easier to procure and deploy.
BrazeAI Decisioning Studio goes beyond A/B testing by using a fully automated machine-learning approach to personalize consumer interaction. It bases the analysis on first-party data and interprets every customer interaction as a learning opportunity. In effect, it adapts communication at a very detailed level – including channel, message, creative, offer, time, and frequency. Therefore, brands can more effectively leverage these marketing metrics, such as engagement, conversions, and ROI.
At the Forge 2025 launch event, Braze referred to the new tool as a revolutionary marketer’s upgrade. The integration is compatible with the current martech stacks, thus easing the onboarding process. On the other hand, the users obtain a powerful decisioning layer that generates actionable insights and scalable personalization.
This move, according to Ed McDonnell, will help brands deliver personalized engagement to millions while keeping their data stored securely & familiarly. He referred to the integration as AI-powered advanced decisioning that is made easy & user-friendly by marketers. Google Cloud also described this partnership as enabling customers to deploy, manage, & scale marketing personalization by leveraging its global infrastructure. This gives enterprises the required capacity and ensures the security and reliability of their digital transformation initiatives.
Thanks to BrazeAI Decisioning Studio Google Cloud Marketplace, brands gain a scalable, data-driven tool that enhances personalized marketing & customer engagement.
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News Source: Businesswire.com
