Innovid launched the Live Content Certification Program for live-stream advertising, with Disney, FOX, NBCU, & Paramount joining the first certified publishers. The move is a major turning point in standardizing the way ads are served & measured in live-stream content, includes sports.
As the number of people watching live streaming increases, advertisers ask for trust, transparency, and a guarantee of performance. Therefore, Innovid’s new program performs extreme tests on the most challenging aspects of live broadcasting. Publishers are put through scenario-based tests that delineate live inventory from video-on-demand (VOD). So, Innovid is able to provide MRC-accredited impression measurement, verified creative and tag standards, and independent measurement capabilities. Hence, advertisers gain the assurance that their ads are reaching audiences in a reliable way during live events.
Besides, the certification is a tool that assists in avoiding the situation of missing impressions due to a surge in traffic that is typical of live events. Innovid helps publishers prepare and automatically scale server capacity to handle high-demand streaming periods efficiently and reliably during live events. Additionally, the program signals compliance with creative and tag standards, helping prevent ad failures and delivery delays during campaigns effectively. This enables advertisers to deliver smooth, real-time ad interruptions during peak live-stream moments, even when viewer numbers are extremely high
Innovid, looking ahead, intends to carry the certification over different live-content verticals besides sports streaming and so on. The company is dedicated to preserving the qualities of transparency, reliability, and measurement accuracy in live streaming of all formats. By using this program, Innovid is affirming its role as a pioneer in the sector of live-stream ad serving and measurement. Brands and publishers gain a reliable system enabling live-content ad delivery and monitoring, ensuring improved performance and strengthened accountability overall.
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News Source: Businesswire.com
